Our parent company in Asia has launched its redesigned corporate website!

3L is proud to announce the newly redesigned Asian operation website, www.RCMfuture.com/en.

We have redesigned the website with you in mind; simplifying navigation, providing up-to-date resources and case studies on our services, all with a seamless integration across multiple user platforms and devices.

Please visit and explore the site, see our project portfolio and learn about Asian marketing event Ideas.

We will continue to add new case studies and deliver the most exciting experiential marketing events our global market.

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We look forward to staying connected.

The Bio International Convention — Largest and Most Important International Bio-Pharmaceutical Show Comes To Boston

The National Teaching Institute & Critical Care Exposition in Boston

 

The American Association of Critical Nurse Care had a very successful trade show which wrapped-up in Boston on 5/24/2018. There were more than 400 exhibiting companies and the event was very well attended.

Joining the many members of the medical industry that attended this “must-be-there” event were several 3L team members who took advantage of an opportunity to gaze and wonder at some of the very latest scientific developments in the home and hospital healthcare industry.

 

The entire Boston Convention and Exhibition Center was magically transformed into a mecca for doctors and nurses to experience and receive hands-on demonstrations and training utilizing some of the world’s leading state-of-the-art technologies; saving lives today and far into the future.

The show floor was crowded with people whose only focus is the well-being of people everywhere in the world. 3L team members left the show confident that the world is a better place thanks to the dedication of many of the attendees at this event.

Planning to exhibit again?

Whether you’re a longtime exhibitor or just starting out, 3L Corporation can help you to optimize your exhibiting experience! From start finish, our one-stop exhibition services can help you to navigate through the planning and execution at the show.

We will work with you on:

  Negotiating the best booth space
  Creative, custom booth designs
  Pre-show buzz creation to help promote your company and booth
  On-site opportunities that provide increased exposure
  Complete I&D services so your time can be better spent networking
  All shipping and logistics from start to finish

For a worry free exhibiting experience, contact us! Our talented Event Professionals are available for a free no obligation discussion at 833-WE-ARE-3L!

BIOMEDEVICE: LARGEST MEDTECH TRADESHOW HITS BOSTON

The Boston Convention & Exhibition Center was the scene of the biggest medical technology tradeshow in New England last week: BIOMEDevice Boston. This powerhouse event provided insights into the latest end-to-end products and service solutions and boasted connections of more than 4,500 engineers and executives across New England’s booming medtech industry.

Visionaries from companies like Johnson & Johnson, Medtronic, CeQur, The Rand Corporation, and Nihon Khoden wowed the crowd in two days of leading medtech education running side by side in two in-depth tracks covering all aspects of R&D and Product Development.

Beyond the presentations and Keynote speeches, the conference pass provided access to one of the Top 25 Fastest-Growing Shows in Net Square Footage as entrance to the BIOMEDevice Expo also granted entrance to two additional expos – Design & Manufacturing New England and Embedded Systems Conference (ESC) Boston.

All three mega events combined to showcase a full spectrum of products and services from 450+ suppliers in New England’s medtech, embedded systems, and design engineering sectors… all under one roof!

Speed-networking sessions were a big hit. These fast, fun, and one-on-one sessions were topic-specific and connected industry professionals with medtech delegates for five-minute discussions to learn more about their projects and the current challenges they are facing.

Innovation Tours, Engineering and Tech Theaters, as well as center stage presentations all combined to make BIOMEDevice Boston 2018 a great success for exhibitors and delegates alike.

Planning to exhibit again?

Whether you’re a longtime exhibitor or just starting out, 3L Corporation can help you to optimize your exhibiting experience! From start finish, our one-stop exhibition services can help you to navigate through the planning and execution at the show.

We will work with you on:

  Negotiating the best booth space
  Creative, custom booth designs
  Pre-show buzz creation to help promote your company and booth
  On-site opportunities that provide increased exposure
  Complete I&D services so your time can be better spent networking
  All shipping and logistics from start to finish

For a worry free exhibiting experience, contact us! Our talented Event Professionals are available for a free no obligation discussion at 833-WE-ARE-3L!

BOSTON HOSTS “BEST RUNNER’S EXPO IN COUNTRY” FOR MARATHON RUNNERS AND FANS ALIKE

Voted the “Best Runner’s Expo in the Country”, the John Hancock Sports & Fitness Expo is considered the premier expo for new products and services in the running community. This popular annual event was held at the Seaport World Trade Center and drew more than 100,000 attendees over the three-day Boston Marathon Weekend.

Held annually on the third Monday of April on Patriot’s Day, the 26.2 mile Boston Marathon is the world’s oldest marathon. It is also one of the 6 World Marathon Majors (joining Tokyo, London, Berlin, Chicago, and New York City). With the number of runners capped at 30,000 this year, it’s hard to believe that the inaugural race in 1897 included only fifteen men – and only ten of them finished!

Bostonian Spirit Draws Massive Crowds

Bostonians are probably some of the most enthusiastic and excited fans ever, and that energy and enthusiasm poured over into the running expo where over 200 exhibitors seized on this unprecedented opportunity to establish their brands in the health and fitness industry.

The exposition absolutely took over the huge convention center – two full levels teeming with excitement. Among the crowds were the world’s top runners and fitness enthusiasts.

Participating in such a large event was a sure-fire way for exhibitors to get their products and services in front of a massive target audience… in one weekend, in one place.

Attendees were tempted into booths by endless samples and displays: electrolyte drink mixes, energy-filled marathon snacks, treadmill tryouts, sportswear launches and of course free-flowing samples of Boston’s own Samuel Adams lager.

Photos by Scott Draper | Competitor

Their reps were pouring out their special 26.2 ounce marathon brew to give everyone a jump start on pre-marathon carb loading. Whoever chose the booth space next to that stand is a genius!

Making the most of pre-event marketing

A large number of exhibitors at this year’s show started creating a buzz early via social media to guarantee a busy booth and a fruitful exhibiting experience.  One exhibitor, KT Tape used Instagram to invite runners to come to their booth and get taped in their elastic runners tape designed to relieve pain and support muscles in the race. Considering there were 30,000 official runners registered, this was a great marketing technique to guarantee traffic!


The guys from KT Tape had non stop traffic at their booth!

Partner with event professionals that are right for you…

Exhibitors for next year’s show are being encouraged to act now and send in their contracts for next year as this expo sells out quickly…but did you know you are not obligated to use a show’s official vendor?

If the exhibiting services you currently receive have been disappointing and are looking for the wow factor coupled with flawless execution, then 3L is the solution to get you back on track.

3L provides a comprehensive menu of world class services that span from:

Here are some of our clients:

                            

Get in touch!

With over twenty years in the event industry we have master event professionals that are able to tell you – from firsthand experience – how to meet your every experiential marketing need.

3L Corporation has been one of the world’s preeminent tradeshow and event planning services company for nearly two decades.  Discover how to optimize your brand investment at your next event. Call us at 833-WE-ARE-3L!

TOP TRADESHOW TIPS FROM THE BOSTON SEAFOOD SHOW

Although the Seafood Expo North America show took place during one of Boston’s infamous ‘nor’easter’ snowstorms last month, in the seafood industry, there was no better time to shine.

By all accounts, the Boston Seafood Show is an incomparable marketplace for reaching seafood buyers and processors in the U.S. and North American market. More than 20,000 buyers and suppliers of all things seafood, from products to equipment and services were under one roof at the Boston Convention and Exhibition Center for one of the world’s largest exhibitions in the industry.

As visitors walked the Boston Convention Center’s seemingly endless rows of booths and displays, they saw many of the things that one might expect at a seafood show — especially lots and lots of delicious seafood samples. Mmmm….who doesn’t love fresh, free samples? They were everywhere!

Boston Seafood Show

Wallace Bay Oysters from the seaside town of Wallace, Nova Scotia …named for William Wallace of Braveheart!

Seafood Show

A welcome treat – ice cold beer and Bruce’s Beach House of Washington

Seafood Show

A selection of seafood from the Florida ‘panhandle’…

Seafood Expo

A selection of Japanese seafood from one of the many Asian exhibitors

Experiential Marketing on the Tradeshow Floor

But perhaps the most exciting thing about the Seafood Show were the numerous exhibitor displays created to entice attendees to their booths to offer an experience like no other. The great thing about tradeshows is the unique opportunity it provides for prospective clients to interact with an exhibitor’s brand face-to-face. In today’s digital age, this opportunity for ‘experiential marketing’ is priceless. Experiential marketing invites the audience to participate and experience your products or services in a memorable way.

Check out these fantastic examples:

Seafood Show

This specialty bike sparked intrigue in many attendees

Seafood Show

This big fish surely served as an icebreaker to get conversations started…

Seafood Show

The largest lobster we have ever seen!

Seafood Show

Show-stopping (and attendee stopping) displays

Seafood Show

Have you ever seen a catfish this big?

Seafood Show

How about a gigantic mechanical polar bear with flashing eyes to promote a seafood refrigeration company?

Top Tradeshow Tips from the Boston Seafood Show

According to reports from participating partners, most of the companies that attracted high quality customer groups shared the following characteristics:

1. Size does matter! But so does location and layout…
Some spaces on the show floor literally guarantee a busy booth. A large booth in the wrong space may get less traffic than a small booth positioned on a corner or near an entrance or activity section of an exposition hall. Do your research before you book your space.

2. Pre-event marketing sets you up for success. Start drawing visitors before the show even begins.
Start creating a buzz on social media. Offer your contacts an incentive to visit your booth. Reach out before the show and book appointments at your booth. Sit down with your sales team to determine which of your hottest prospects need the VIP treatment at the show. The more you do upfront, the better your ROI.

3. If you build it they will come…or will they? Focus on quality F2F interaction on site!
At an exposition, no activity positively or negatively influences an attendee’s perception of a brand more than the professionalism of the exhibit staff. Inactivity of on-site staff or the inability to communicate in the local language can lead to loss of customers. Happy, excited faces ready to interact are a necessary condition for success in this kind of professional exhibition. Make sure the face of your brand is smiling and inviting!

4. Be that booth everybody is talking about. Create a buzz!
What is the point of having a booth at a tradeshow if no one notices you are there? The busiest booths at the show were those that were interactive and even a bit quirky. Live fish filleting demonstrations, amazing fresh samples and crazy displays all turned casual passerbys into involved spectators and potential customers. Take some time and really think about the ways people could interact with you…even if it seems a little crazy! If it’s authentic to your brand values and executed professionally, you will be noticed and remembered. It would be hard not to remember a talking polar bear, wouldn’t it?

Partner with 3L for Global Event Excellence!

When it comes to creating an experience with your brand, don’t be afraid to think outside of the box – and don’t be afraid to ask for help!

3L Corporation provides a comprehensive menu of world class services that span from creative booth design to installation and dismantling… and everything in between. We have a reputation for flawless execution and our clients entrust us with their most important asset: their “brand” and we take that trust very seriously.

Let us help you to optimize your investment and really stand out at your next trade event. Call us toll free at +1 833 WE-ARE-3L and discover why 3L is the preeminent tradeshow and event marketing company designed to serve your every “experiential marketing” needs.

CHINESE-AMERICAN TRADESHOW MARKET

Chinese have surpassed Europeans and other nations as the highest visiting nation and that is an excellent trend for the tradeshow and event business. Many of these visitors are traveling to the U.S. on business and many are exhibiting and attending trade shows and conferences.

“DID YOU KNOW?”

Tradeshows continue to be consistent when it comes to providing value for both exhibitors and attendees. In fact, corporate marketing budgets continue to increase their investment in “Experiential Marketing” opportunities by devoting nearly 33% of their overall marketing budgets to face-to-face sales opportunities. In fact, a sale cycle post-show can be as much as SIX TIMES shorter than traditional methods.